Sony launches Xperia Z LTE through du with 10GB free data package


Du has announced that Sony’s new flagship Android smartphone, the Xperia Z LTE, has been launched exclusively through du in the UAE. Customers who buy the new Sony smartphone can now enjoy a AED 470 discount, 10GB of free data every month for a year, and a free Sony headset, through the company’s Smartphone Festival offer.

Customers can visit the du Shop of their choice to buy their new Sony Xperia Z LTE smartphone, priced at AED2,349. When buying it with any monthly plan, including du’s Smart Plan, Emirati or Elite Super Plan, customers can enjoy not only AED 470 off the price of the new Xperia Z LTE, but will receive 10GB of free data every month for a year!

Fahad Al Hassawi, Chief Commercial Officer, du, said: “We’re all about adding life to life by bringing our customers the best value-added offers. With the Smartphone Festival, we are leading the way with smartphone offers combined with the best plans and data benefits to suit today’s lifestyles. Our exclusive partnership with Sony to launch the Xperia LTE is yet another example of how we endeavour to continuously provide our customers with nothing but the very best.”

Ruediger Odenbach, Vice President, Sony Mobile Communications Middle East and Africa, said, “Earlier this year, the launch of the original Xperia Z generated a great deal of excitement internationally at the Consumer Electronics Show (CES), which is a major technology-related trade show held annually in Las Vegas. It has since exceeded all sales expectations here in the Middle East and internationally proving to be a game-changer in smartphone technology. The Xperia Z LTE takes this to the next level and we are delighted to launch it in the UAE through our strategic partnership with du.”

The new Xperia Z LTE boasts a range of unparalleled features, including LTE, a 5” Full HD 1080p Reality Display, Snapdragon S4 Pro quad-core processor, the Mobile BRAVIA Engine 2 and a 13 megapixel fast-capture camera. Offering the best of Sony in a smartphone, the device uses advanced technology from the whole range of Sony’s multimedia products.

Available in black and white, Xperia Z LTE will launch on Android 4.1 (Jelly Bean), which will be upgraded to 4.2 shortly after launch for the latest Android user experience.

Key features for Xperia Z LTE

  • 5” 1080 x 1920p full HD Reality Display with Mobile BRAVIA Engine 2
  • 13MP Fast Capture camera with Exmor RS for mobile, 16x digital zoom, HDR video, Superior Auto and Noise Reduction to effortlessly capture razor sharp pictures and videos in any condition
  • Dust and water resistant (IP55 & IP57) with a durable glass display
  • 1.5 GHz asynchronous quad-core Snapdragon S4 processor with 2GB RAM
  • Battery STAMINA mode improves your standby time by at least 4 times



Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!