Etisalat partners with Ministry of Education for Duroosi video launch


Etisalat, the leading telecom company in the Middle East and Africa, today launched Duroosi tutorial videos in strategic partnership with the UAE Ministry of Education, supported by Google.

The tutorial videos were launched by UAE Minister of Education His Excellency Humaid Mohammed Obaid Al Qattami and Etisalat-UAE Chief Executive Officer Saleh Al Abdooli, in the presence of senior government representatives and Etisalat personnel. Google will be offering strategic partnership for this project by providing a dedicated YouTube channel and enabling learning through social media tools.

The videos were launched during GITEX Technology Week, being held in Dubai from October 20-24, 2013. GITEX Technology Week is the Middle East, Africa and South Asia region’s top ICT exhibition and conference

Duroosi is a major initiative by Ayaadi Etisalat, the CSR arm of the telecom major, which is expected to revolutionise the ‘smart’ education sector in the UAE. Till now, 600 tutorial videos for all subjects have been developed by Etisalat, under the ministry’s supervision. These offer self-learning options with visual aids and provide easy access to students of Grade 11 and 12 to develop their skills. Students can log in to a dedicated Duroosi channel to access the tutorial videos for extra lessons offered by expert teachers handpicked by the Ministry of Education.

UAE Minister of Education His Excellency Humaid Mohammed Obaid Al Qatami said: “Smart education is a key priority for the government and advanced infrastructure will play a critical role in the achievement of this mission. Such strategic partnerships and unique talent development tools are critical for establishing a knowledge-based, sustainable UAE in the near future. This project is another shining example of Etisalat’s visionary approach towards development of the education sector in the UAE.”

Saleh Al Abdooli, Chief Executive Officer, Etisalat UAE, said: “Harnessing the latest technology for education is an innovative approach towards knowledge building in the UAE. Duroosi will revolutionise conventional education tools by providing instant and convenient options of learning. Students with access to technology nowadays want information at their fingertips.

“The project is also unique in that it allowed us to unite government and private players for a cause of national importance. The support of the Ministry of Education was crucial to the success of this project. We hope this alliance with the Ministry and a private player will inspire similar strategic partnerships for knowledge development in the country.”

Mohamad Mourad, Managing Director, Google, MENA, said: “The greatest impact technology can have is on education. The UAE Ministry of Education and Etisalat are pioneering in this field by developing an education initiative to reach students using the web, powered by YouTube.”

Now in its 33rd year, GITEX Technology Week connects more than 138,000 industry professionals and over 3,500 suppliers from 144 countries across five continents, making it one of the world’s top three ICT exhibitions. This year’s GITEX Technology Week is themed “Where Technology Means Business”.