Sony launches dual SIM Xperia C in Middle East and Africa

Gadgets

Sony Mobile has announced the Middle East and Africa launch of the much-awaited Xperia C, a dual SIM Android smartphone designed to enhance your entertainment and imaging experience. The Xperia C will be available with leading retailers from the first week of November and will be priced at AED 1,199 in the UAE and SR 1,199 in KSA.

“A picture speaks a thousand words. Xperia C leverages the expertise and components that are the hallmark of leading Sony cameras to bring you the best possible viewing and imaging experience in its range,” said Ruediger Odenbach, VP, Middle East and Africa, Sony Mobile Communications AB. “It also addresses the needs of busy multi-taskers by providing flexibility through dual SIM cards,” he added.

Created with Sony engineering expertise, this dual SIM smartphone offers a large 5” qHD display with a 540 x 960 pixel screen resolution for sharp, crisp and bright images.

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Xperia C was created using the same expertise and components as leading Sony cameras. It comes with an 8 MP camera with Exmor R, which lets you take exceptional pictures, even in challenging light conditions. Xperia C also has a dedicated camera key that can shoot from a locked screen, and a fast-capture function that goes from sleep to snap in under one second. High Dynamic Range (HDR) for photos captures natural colours in any light or even against strong backlight.

The self-portrait engine takes pictures using the main camera and ensures that the picture quality is always excellent. The self-portrait function and intelligent voice-guide tell you where to stand so that your face is perfectly focused inside the frame. The portrait retouch makes beautiful images even more flawless.

The dual SIM cards are perfect when you want to separate work from play and handle your calls in a cost-efficient way. You switch between SIM cards anytime with a simple touch. Or, to switch automatically, just preset which SIM card to use at specific times of the day.

Other convenient features include the intuitive scaling mechanism which is unique to Sony and makes it easy to find the picture you’re searching for in your album. You can also search your personalised globe to find shots taken and tagged with specific locations.

Enjoy music the way you want it with the “WALKMAN” app. Create playlists and enjoy crisp and clear sound quality with Clear Audio+ mode*, which includes Sony’s unique audio enhancement technologies. Combine with your favourite music service, and get the music experience you so rightfully deserve.

Want to share your memories on the big screen? Or go from headphones to speakers? “Throw” content from your Bluetooth smartphone to your Wi-Fi-enabled TV through screen mirroring or DLNA, or send your tunes to a speaker via Bluetooth. Using “Throw”, a smart application integrated into your Xperia apps, your smartphone finds the best way to wirelessly connect to other devices.

Sony has matched the latest software with a powerful Quad-core processor. This advanced processor gives you maximum performance and speed. Run multiple apps simultaneously, surf the web with shorter loading time, and stream videos without a break.

Smartphones use a lot of power, even when you’re not actively using them. All those apps that you have on your phone may still be running in the background, draining your battery. Battery STAMINA Mode saves you wasted battery drain. It recognises when you’re not using your display and automatically turns off the functions you don’t need, while keeping the notifications you want. As soon as you press the power button to wake up your screen, everything is up and running again.

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Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!