HTC launches One Max

Gadgets

HTC has today announced the HTC One max, a super-sized smartphone that brings the award-winning design, functionality and performance of the HTC One to fans of larger handsets. A new Fingerprint Scan feature takes convenience to a new level while acclaimed features including HTC BlinkFeed, HTC Zoe and HTC BoomSound, combined with the new HTC Sense 5.5, all enhanced to continue to deliver the best overall smartphone experience, now on a larger screen.

“The HTC One family has now grown to include something for everyone, with the addition of the new HTC One max,” said Mohamed Kais Zribi, Regional Director, HTC Middle East and North Africa. “Given how smartphone savvy the Middle East region is, we have high expectations for the new HTC One max, which is built on the same principles of quality and game-changing innovation as the award-winning HTC One and the HTC One Mini. With an upgrade to HTC Sense 5.5, the HTC One max will offer the best smartphone experience yet, combining the power and size needed to empower users with the ability to do everything they need to and more on a single device.”

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Neeraj Seth, Senior Brand Communications Manager – MEA, HTC Middle East, added: “Dubai was enamoured with the HTC One when it was launched; this was echoed in the success of the HTC One mini, and now, with the HTC One max, the ultimate smartphone family is now complete. The HTC One max presents the most advanced HTC One family device yet; it offers flexibility, convenience, and an uncompromised seamless experience to all. With the HTC One max, the HTC family has been expanded to meet the requirements of an even wider customer base, so that HTC fans can choose the HTC One that best suits their needs.”

The HTC One max’s 5.9” full HD1080p display is perfect for enjoying photos, videos and movies on the go. Smooth and efficient performance comes courtesy of a quad-core Qualcomm Snapdragon 600 processor featuring a quad-core 1.7 GHz CPU enabling jaw-dropping performance, ultra vivid videos and booming sound. Whether you’re watching videos in stunning HD, playing games or checking out what’s hot online, the HTC One max sounds amazing, looks sharp and keeps working when you need it.

The 16GB or 32GB onboard memory can be expanded thanks to a microSD card slot, with a massive 50GB of additional free Google Drive online storage being offered exclusively to HTC One max owners.

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The large 3300mAh embedded battery means that this level of performance will last and last. Even the most intensive users will find the HTC One max is up to the challenge thanks to the optional HTC Power Flip Case, a stylish 1150mAh battery expansion for your HTC One max which offers both protection and extra juice when you need it most.

The average person checks their phone multiple times a day, so the HTC One max welcomes a new era of convenience and advanced functionality thanks to a built-in Fingerprint Scan feature. Located on the back of the device, the fingerprint scanner allows users to lock or unlock the screen and quickly launch up to three favourite applications by assigning an individual finger to each.

The HTC One max’s Sense 5.5 upgrade comes with a more social, personalised HTC BlinkFeed that can be further refined by customisable topic categories and new integration with premium content providers including Instagram and Google+. Up to 120 articles can also be downloaded for offline viewing, making BlinkFeed even better for snacking on information wherever and whenever you are.

Featuring HTC’s UltraPixel camera technology, HTC Zoe mode, that brings your photos to life, and a 2.1MP front-facing camera, the HTC One max will capture stunning photos and full HD 1080p videos whether you’re the photographer, the subject or both. Dual Capture means you can now snap memorable moments and your reaction to them in one extraordinary photo or video by simultaneously shooting with the front and rear cameras.

Improved imaging is also introduced through Video Highlights, which combines your photos and videos to create a mini movie complete with the soundtrack and visual theme of your choice. And with the HTC One max, your Video Highlights can now be any length you want.

Available in Glacial Silver, the HTC One max shares the same premium design credentials as the rest of the HTC One family, providing an all round exceptional experience.

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Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!