Souq launches Microsoft store

News announced the launch of Microsoft Online store, providing consumers in the UAE and Saudi Arabia with an exclusive destination for the wide assortment of Microsoft’s ecosystem of products and its wide range of accessories. Through, Microsoft online store will offer shipping, 24/7 online site access and customer support to all Microsoft brands.

Taking a cue of the bullish future of online sales in the Middle East, Microsoft has decided to get into the world of virtual shopping in partnership with, said Tony Gebran, Regional Director for Retail Sales and Marketing at Microsoft Middle East and Africa. Combined with the positive outlook of the online sales, the penetration of smart phones and the mobile Internet across the GCC, a partnership with the Gulf’s leading E-Commerce provider is a natural next step in the continuing the success story in this region.

Ronaldo Mouchawar, CEO & Co-Founder at said, “We feel we are ideal partner for a company with the reach and reputation of Microsoft. This Partnership will allow Microsoft to maintain its brand identity, as well as benefiting from our online prowess, back-end technology and logistics. We are constantly investing in technology and infrastructure to help brands grow autonomously so we feel Microsoft has an exciting future with us as it expands across the region.”


Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!