Big Boys Toys will return to Abu Dhabi National Exhibition Centre (ADNEC) from November 23-26, 2016, for one of the Middle East’s largest luxury, innovations and technology expo. Organised by Artaaj Events, the show will be opened by His Excellency Sheikh Nahayan bin Mabarak Al Nahayan, Minister of Culture and Knowledge Development and launch a number of world-firsts over the four days.
Three times larger than last year, over 200 products showcasing everything from gadgets and automobiles to handbags and futuristic fashion accessories will offer men, women and children of all ages some of the most advanced products from around the globe. Visitors will be part of a host of headline product launches, including the world’s fastest street legal production bike, one of the world’s most powerful cars boasting fighter jet technology for the first time in automobiles and the globe’s smallest and fastest single-engine jet.
The expo will also feature an entire section dedicated to women who love luxury with Woman’s World, dedicated to the best of women’s products and services, with the latest in a wide range of products, including: travel, jewelry, beauty, lifestyle and wellness. For the thrill seekers, the Super Car Test Drive Pit presented by Shell Helix will provide the boldest visitors with the chance to drive some of the most powerful cars in the world. This year visitors will again be able to enjoy interactive experiences, such as virtual reality, simulators, reality games and shooting.
Biju Jayaraaj, CEO of Artaaj Events, comments, “This event is going to be the most exciting exhibition of its type the region has ever seen. Among the headliners, both adults and youngsters must not miss the opportunity to witness the global launch of Letrons, as it will be unforgettable. We are extremely grateful to have the opportunity to showcase this magnificent machine at our event, which will attract thousands of excited visitors from over 39 countries.” Big Boys Toys encompasses all facets of luxury and lifestyle industry, including: aviation, marine, drive and ride, wellness, fashion, lifestyle, digital, adventure and off-road industries, with this year¹s event featuring products exceeding a net worth of over $200 million.