Panasonic Intros LUMIX DC-TZ90 Compact Camera

Digital Cameras Gadgets News

Panasonic has introduced the Lumix DC-TZ90 as a new model under its popular “Travel Zoom” TZ series. The latest camera has an upgraded resolution of 20.3 megapixel, and boasts of 30x optical zoom (35mm camera equivalent: 24-720mm) packed in a pocket-sized body while enabling 4K video / 4K PHOTO shooting performance. Additionally, the new tiltable rear monitor lets users enjoy a variety of selfie shots including 4K and panorama selfies.

The versatile ultra-wide angle 24mm 30x optical zoom LEICA DC VARIO-ELMAR lens is useful in all situations. Passing Leica’s stringent standards, LUMIX TZ90 boasts exceptional optical performance with stunning clarity with minimum distortion and flare. The new 20.3-megapixel High Sensitivity MOS sensor and Venus Engine image processor let users shoot high-quality images even in high sensitivity recording in low-lit situations.

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The LUMIX TZ90 is capable of recording smooth, high-resolution QFHD 4K videos in 3840×2160 at 30p(60Hz) / 25p(50Hz) in MP4. Taking advantage of 4K technology, users can capture fleeting photo opportunities at 30 fps in 8-megapixel equivalent resolution as a 4K PHOTO. More practical functions based on the 4K technology are also available. The post focus feature enables users to select in-focus area after shooting with easy operation. Moreover, the Focus Stacking function in the camera allows users to adjust depth of field after shooting multiple shots in the Post focus mode.

The LUMIX TZ90 incorporates a Light Composition function with which the camera synthesises the images by choosing and saving brighter pixels. This makes it possible to produce more luxurious, dramatic images of situations such as fireworks or night scenes in the camera with ease.

Hitesh Ojha, Deputy General Manager – Imaging & AV, PMMAF commented, “Panasonic offers the best-in-class digital imaging products addressing customers with diverse backgrounds and demands. Camera aficionados acknowledge us as a leader in DSLR market segment and expects us to bring products that are path-breaking for the camera industry.”

He added, “TZ90 is an easy to use compact camera loaded with a lot creative photo capturing options, which allows users to click stunning images in any kind of setup. Designed to be a travel friendly camera, TZ90’s outstanding features like 4K Selfie mode and Beauty Function will enhance our repute even further amongst keen travellers as well as photo-enthusiasts.”

Beauty Function enables users to shoot portraits with Defocusing and Slimming effects. After shooting, aesthetic/make-up retouching can be applied inside the camera with the Beauty Retouch function. Other advanced functions like 4K live cropping lets users make perfect Full-HD videos by adding impressive effects after recording the original footage in 4K. Thanks to digital operation, this can be done without physically moving the lens. LUMIX TZ90 also integrates the DFD (Depth From Defocus) technology to achieve ultra-high-speed AF of approx. 0.1 sec. for faster response and higher mobility. This also allows high-speed burst shooting at 10 (AFS)/5 (AFC) fps.

The LUMIX TZ90 features a variety of AF functions, such as Touch AF, 49-point AF, and Low-light AF that help users to get the best results in a wide range of shooting situations. With the Wi-Fi connectivity, users can connect the camera to their smartphone/tablet to expand the flexibility in shooting/storing/sharing images. Packing powerful 30x optical zoom and 4K video / 4K PHOTO shooting performance in an ultra-compact body, the new LUMIX TZ80 offers the enjoyment of high-quality photo/video shooting experience in versatile ways to every user – from beginner to the advanced.

The camera will be available in the UAE from August onwards and is priced at AED 1699.

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Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!