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Big Screen Televisions Are the Rage Today: e-City

Dirk Raemdonck, the Marketing and Retail Development Manager at e-City

Review Central speaks to Dirk Raemdonck, the Marketing  and Retail Development Manager at e-City about the UHDTV market in the region

How big is the UHD TV market in the Middle East?
The Middle East market was around $400 million last year.

Are there takers for Curved UHD / SUHD TVs?
Definitely, consumers in the UAE are very technology minded and open for the latest technology.

Dirk Raemdonck, the Marketing  and Retail Development Manager at e-City

Dirk Raemdonck, the Marketing and Retail Development Manager at e-City

Is enough content available for the optimal use of UHD TVs?
Not currently. The technology always comes first. At this moment we only have HD transmission in the UAE and not UHD. If you want 4K on your TV, there is always a Blu-ray player with UHD support to get the best out of your 4K TV.

Which screen sizes are the sweet spot for customers in the Middle East?
The dynamics have changed. Today, big screen televisions are the rage with people opting for 55-inch TVs as well.

What are the three main factors people base their buying decisions on when purchasing a UHD TV?
The three main factors people look for in TVs today are resolution, design and size, and connectivity options.

What is the best viewing distance for UHD / Curved UHD TVs?
This depends on the size of the television. For large televisions with a display size of 55-inches, it is between 2 and 3 meters viewing distance to achieve clarity and better resolution.

How important are Quantum Dots for the viewing experience on UHD TVs?Quantum dots are the latest technology for producing high dynamic range and resolution. They are important to emit and convert light in LED-backlit.

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