Huawei has announced plans to open its first ‘Experience Store’ in the UAE fully equipped and dedicated to offer customers a complete hands-on product experience. The store will be strategically located at The Dubai Mall and is slated to cement Huawei’s position as one of the leaders in the smartphone market.
In line with Huawei’s global consumer centric strategy, the new store will offer its loyal customers an immersive experience where they will be able to engage with a range of Huawei products. The sleek and modern store layout will allow customers to test devices, resolve issues, and even shoot cover shots with the latest flagship devices – such as the P10 and P10 Plus. The date for the opening of the outlet is yet to be revealed, but expected over the course of the upcoming months.
CEO of Huawei Consumer Business Group, Richard Yu commented, “The United Arab Emirates is a key market for Huawei globally and the company sees Dubai as a city that is strategically located to reach consumers in and around the region. With the store’s strategic location, we aim to provide our consumers a compelling space to connect with the Huawei brand, our latest technologies and products at a more personal level.”
Currently, Huawei has 47 service centers in the region with two dedicated service centers in the UAE – one in Dubai and one in Abu Dhabi – where customers receive VIP assistance and shorter service cycles for their devices. The experience store is set to compliment Huawei’s existing service centers offering customers a full retail experience. Over the coming months, Huawei is expected to reveal further details of the store. It is expected to carry all of Huawei’s latest flagship products and technologies.