Review Central spoke to Naoufel Madih, the Marketing Manager at OPPO, about the company’s plans for GITEX Shopper 2017
Are you participating at GITEX Shopper this year?
Yes, will be participating, but not as a standalone booth. We will be participating with our retail partners such as Jumbo and Sharaf DG.
What is your theme going to be for GITEX Shopper? Which product categories will you focus upon?
As usual at OPPO we focus on bringing the highest quality products with a mid-range pricing. So we will focus on our latest hero product, the F3.
What technology and market trends, in the area of your expertise, have you seen this year in the Middle East market?
We think that quality pictures and good camera rendering is the trend for this year, and as OPPO camera phone we focus on bringing the best of it to our consumers.
Will you be launching any new products or solutions at GITEX Shopper this year?
No, but the lineup that will be available for GITEX is the F3 Plus, F3, A57 and A37. However, we may be introducing the replacement of A37 during the same period.
How does GITEX Shopper fit into your overall regional strategies? What is your expectation from this year’s GITEX Shopper?
GITEX has been and will always be not just an opportunity to meet potential customers and introduce to them the different novelties we have, but also an opportunity for our team to work together under a high-pressure environment. The rewards are not just monetary, but also emotional.
Can you share details about the special offers and promotional activities your company will be running during GITEX Shopper 2017?
We prefer to surprise our users with it. As usual GITEX is all about offers and discounts and as of our habit we will be giving the shoppers the best deals that can be offered. GITEX atmosphere is totally different from other exhibitions or shopping events, and as a customer-centric company we love to participate in the “happiness” of our customers.