Huawei’s Consumer Business Group (CBG) today held an event to discuss the future of innovation in the Middle East region. The company also threw the spotlight on its key initiatives, including the new AI-based Kirin 970 chip and the upcoming smartphone flagship – the Mate 10. The event was led by the Glory Cheung, the Chief Marketing Officer at Huawei CBG, and Gene Jiao, the President of Huawei CBG for Middle East and Africa.
At the event, the company reiterated that it wanted to achieve the status of a “global iconic tech brand”. Huawei is currently the third largest smartphone brand in the world. According to the 2017 H1 GFK report, Huawei is also number 2 in the Middle East and Africa region in terms of sales volume with 13.8 percent market share.
The company also recently revealed its vision for the future of artificial intelligence with the launch of its new chipset, the Kirin 970. With continuous strides at path-breaking innovations, Huawei is bringing Artificial Intelligence (AI) to enhance consumers’ experience.
“We see tremendous potential in the Middle East markets and are pleased to support the region’s agenda of fostering innovation” said Ms. Cheung. “Globally, Huawei is a top investor in R&D and we focus on bringing together the world’s best intellectual resources to strengthen our innovation capability. This is to ensure we are constantly delivering intelligent innovations to enhance and exceed mobile experiences of our customers. We look forward to being a part of the region’s innovation agenda and continue to be its champion by brining cutting-edge technologies to the Middle East’s rapidly evolving digital arena.”
Clement Wong, the Head of Global Product Marketing at Huawei CBG, meanwhile, highlighted the company’s vision of the next frontier in mobile and introduced Huawei’s newest 970 Kirin – an AI powered Chipset. By combining the power of the cloud with the speed and responsiveness of native AI processing, Huawei has confirmed that it will unveil the Huawei Mate 10 series with Kirin 970 at an event in Munich on October 16.
Clement said, “Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices and take them beyond the competition.”
Jiao meanwhile added that with the phenomenal smartphone and internet penetration, the Middle East is one of the most crucial markets for Huawei. “Over the last couple of years, we have grown from strength to strength, focusing on improving the quality of our products, services and market performance. In addition, we are constantly developing meaningful ways to connect with the region’s tech-savvy consumers and our esteemed brand rankings year on year are a testimony to the brand evolution in the regional market,” added Jiao.