Nikon Shows off the D850 at GITEX Shopper

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Nikon has thrown the spotlight on its latest FX-format DSLR, the D850, at GITEX Shopper 2017. The company also announced that customers who purchase the D850 will be enrolled into the Nikon Premium Member program.

The Nikon Premium Member (NPM) program is designed to reward Nikon’s Premium customers with certain lifetime privileges and a few stipulated annual benefits. These include exclusive advanced photography workshops, international educational photography photo tours to breath-taking locations around the world including Kenya, Georgia and Sri Lanka at incredible discounts, occasional discounts on gear, free and priority gear servicing, free gear loans, and more.

NPM members can benefit from this program upon the purchase of any Nikon Premium product at any Grand Stores outlet in the UAE. Narendra Menon, Managing Director of Nikon Middle East FZE commented, “At its core, Nikon offers the photography community with innovative products it needs to create the most compelling content. To truly enable our loyal consumers, we understand the importance of providing opportunities to learn and grow along with superior technology, which is why Nikon focuses on Nikon School, the photography and videography training division of Nikon; with the launch of NPM, we wish to take the consumers’ journey and experience to a higher level”.

To kick off the launch in the UAE, Nikon has appointed musafir.com to manage the travel wing of the Nikon Premium Member program. Musafir will ensure putting together scenic and exciting travel destinations, as well as ensure the itineraries are built to cater to Nikon photographers’ requirements.

“We here at Musafir.com strive to create customised and unique holiday experiences for our customers. As part of that vision, we are really excited to partner with Nikon Middle East to help create unique holiday moments for their community of photographers. Every itinerary is customised by incorporating excursions, tours and locations aimed at helping aspiring photographers to take the perfect snap. These itineraries are available at exclusive rates only to Nikon premium members,” said Sachin Gadoya, Co-founder and Managing Director of Musafir.com.

Consumers at GITEX Shopper can gain access to the NPM Programme through purchasing the highly anticipated D850. Priced at AED 12,999 the D850 delivers versatility and uncompromised performance across still and video shooting with its advanced features. This includes a 45.7 megapixel FX-Format CMOS sensor with silent photography feature, full-frame 4K UHD video capabilities and 9fps or 7fps continuous shooting.

The D850 is geared towards the growing segment of hybrid photographers in wedding photography, as well as those in the genres of nature, events and fashion. This camera delivers both speed and resolution, the key features sought after by professionals and creative storytellers of all backgrounds. The Nikon D850 is available at GITEX Shopper from the 23rd till the 30th of September at a price of AED 12,999.

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Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!