HTC‘s new U11+ smartphone is now available at major retailers across the UAE including the HTC regional e-commerce store. The HTC U11+ takes the popular HTC U11 and adds a bigger screen and loads of new features into an even thinner frame, now available at AED 2849.
Unveiled globally in the winter of 2017, the HTC U11+ is the pinnacle of HTC’s signature U series of smartphones. This is a premium range launched worldwide at the start of 2017 and encompassing the popular HTC U11, HTC U Ultra, and HTC U Play models.
Nikitas Glykas, President of HTC Middle East and Africa, said, “Innovation is inspired by human curiosity. Our customers want to go beyond what currently exists, and we want to deliver products that go above and beyond their expectations. This is the ethos of HTC’s U series, and the U11+ is yet another addition to this diverse range that, we believe, will serve to define the mobile experience of the future.”
In the fall of 2017, HTC made a significant move in reinforcing its branded smartphone strategy through a deal with Google in which HTC received USD$1.1 billion in cash from Google as part of a non-exclusive license for HTC intellectual property. The deal and resulting financial flexibility is being used by HTC to focus on a more streamlined product portfolio, maintain a rich legacy of innovation, and realize the potential of a new generation of connected products and services in 2018 and beyond.
Like its predecessor, the HTC U11+ again features the highly acclaimed and first-of-its-kind Edge Sense technology. With a simple squeeze of the sides, consumers can launch the camera and snap photos, call up a voice assistant, open any app, and much more. New in-app functionalities also allow users of the HTC U11+ to set up the “squeeze” function to utilize almost any feature within an app—from playing music to zooming in and out of Google Maps.
The HTC U11+ also lets consumers enjoy even more of their life on their phone with:
- A bigger screen on a smaller device: A 6” display with 18:9 aspect ratio will make the HTC U11+ a user’s new favorite way to watch movies and play games – and it still fits comfortably in one hand.
- Edge Sense is better than ever: Using the HTC U11+ is a breeze with one hand thanks to Edge Launcher, which lets users access notifications, contacts and all their apps with a single hand and easier than ever.
- Do more of everything for longer: An enhanced 3,930mAh battery will set the user’s mind at ease as they do more of the things they love for longer, complemented with 6GB RAM and 128GB memory.
- And HTC squeezed in even more: Amazing cameras, intelligent voice assistants, the loudest ever HTC BoomSound with 30% more volume, HTC USonic earbuds with Active Noise Cancellation, IP68 weather-resistant liquid surface design, and the latest Android Oreo experiences with Qualcomm power are all packed in.
The HTC U11+ is now available in Ceramic Black, Amazing Silver, and an unprecedented new color, Translucent Black. With Translucent Black, HTC has once again pushed the boundaries of what’s possible in design by delivering an elegant translucent glass back that provides a delightful, intimate look and feel while giving users a peak into the heart of the phone.