Google Planning to Get Into Gaming Business

Games News

Google may be about to take its most serious steps to get into the videogame business. The company is developing a subscription-based game streaming service that could work either on Google’s Chromecast or possibly a Google-made console still being developed, according to people with knowledge of the project.

The service, codenamed Yeti, would put Google at the forefront of a nascent part of the videogame business, one that lets people play games as they’re being streamed, rather than using downloads or disks. If Google is successful, it could grab a piece of the $109 billion videogame market. It also represents the latest effort by Google to establish a presence in the home, following its recent launch of the Google Home voice-activated speaker and success with the Chromecast for streaming video.

Google recently hired Phil Harrison, a long-time gaming industry veteran. Sources indicate he is closely involved with the project. Harrison spent 15 years as the head of Sony’s network of game studios and three years as a senior member of Microsoft’s Xbox team. Since leaving those companies, he has served as an adviser and board member to various gaming companies.

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Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!