Tecno Mobile has finally unveiled the Camon CM, the first device in its Camon series to feature a frameless full-screen display. This launch was accompanied by the announcement that the smartphone maker has inked a distribution deal with Jumbo Electronics, giving the regional retailer exclusive rights to market and sell Tecno smartphones in the UAE.
Tecno’s cooperation with Jumbo Electronics is part of the company’s strategy to consolidate its regional presence and both companies expect about 5 to 10 percent market share within the next two years.
At the event, Tecno Mobile’s General Manager Stephen HA said, “The smartphone has been reinvented and OEMs globally are always on the lookout for the next big thing to talk about. At Tecno, we have pride in our ability to understand and meet and exceed our consumers’ needs.”
The new Camon CM sports a full-screen display without bezels. This, according to Stephen, produces an immersive and an unparalleled experience when capturing and consuming videos and images, or even surfing the Internet.
The frameless device allows users to split their screen (18:9 screen support single window 1:1 split-screen operating with only one step), enabling one to handle more than one task effortlessly while still being able to see more on either of the split windows. The smartphone also features a 2.5D corning third glass and a 13MP front camera. The rear camera dons the same camera rating and has a four-LED ring flash.
“In accordance to consumers’ preferences, we are gradually becoming camera-driven and this trend is evident in the camera-centric designs of our smartphones. Adopting our strategy of ‘think globally, act locally’, we are able to understand our consumers’ preferences and provide them with the necessary support to ensure they can express themselves wholeheartedly.” Stephen added.
Tecno Camon CM will be available at all Jumbo Electronics outlets across the UAE three days after its launch and is set to retail at AED 599 – 699 including VAT. The new smartphone will be available in three exciting colors; city blue, midnight black, and champagne gold.