LG launched its new flagship Sound Bar, the LG SK10Y featuring Dolby Atmos, creating a complete cinematic audio experience by innovative up-firing speakers that deliver a sense of realism and height. The device includes a wireless subwoofer, delivering 550W of power and also supports a multitude of high fidelity audio formats for smooth, lifelike playback of your favourite music.The LG SK10Y Sound Bar’s Adaptive Sound Control (ASC) analyses audio content in real-time and automatically adjusts the sound from the speakers and subwoofer to highlight dialogue or deep sounds. The Sound Bar also Wi-Fi and Bluetooth-compatible, so customers can freely stream their favourite audio around the home.With built-in Chromecast audio software, users can cast millions of songs, podcasts and stations from a smartphone directly to the Sound Bar. The smartphone can be used as a remote to search, play and pause music and adjust the volume. The LG SK10Y Sound Bar will retail for AED4,999 and will be available across the GCC region.