Superbrands, the independent authority and arbiter of branding, recognized the Dubai Police and the Apparel Group at the 14th annual Superbrands tribute event, which was held at the Intercontinental Hotel in Dubai Festival City.
Superbrands recognized Dubai Police for its efforts in exceeding the standards set in its brand mission statement over many decades, while Apparel Group was recognized for its ‘Distinguished Services to Retail Branding.
Maj. Gen. Mohammad Saeed Al Marri, Assistant Commander for Society Happiness & Equipments, Dubai Police and Neeraj Tekchandani, Group Chief Financial Officer of Apparel Group received the special recognitions.
Fifty-nine leading brands from the UAE were awarded Superbrands status and the 2018 Superbrands book was unveiled at the event, also dubbed the ‘Oscars of Branding’, where the UAE’s strongest brands were honoured.
With over 2,000 leading brands in the UAE vying for the coveted Superbrands title, only fifty-nine scored more than 80% of the total possible mark and were declared Superbrands by the Brand Council. Winning this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status. This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 2,000 senior managers and marketing professionals.
The 2018 Superbrands book is a coffee table book, which includes a two-page profile of each Superbrand tracing the foundation and development of the brand and a ‘Things You Didn’t Know section’ highlighting interesting facts about the brand and its unique achievements was also unveiled at the Tribute Event.
“This year it is heartening to see so many local home-grown brands and some new entrants in the market make it into the Superbrands UAE book in addition to internationally recognized brands. To be voted a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status,” said Mike English, Director at Superbrands Middle East.