Kaspersky creates fusion between fashion and technology

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The fusion of fashion and technology is a reminder of the rising influence of technology on design, and in order to literally showcase the connection between art and technology, Kaspersky Lab has partnered with Emirati designer Ayten Al-Khayat, who took her inspiration from technology to create a special collection sought to express the world of digital code, gadgets, and smart devices through cloth and texture, forms and femininity – with a flavor of Arabic culture.

Ayten Al Khayat, Fashion Designer and owner of Raw by Ayten commented: “When first ideating this collection, it was certainly a challenge as I’ve never delved this deeply into technology before. As I progressed with sketching and continued researching, however, I was surprised to see the many similarities between our professional interests, such as having an eye for detail, and following the latest trends in order to create something appealing to customers.”

Artistry comes in many forms and, in the field of cybersecurity artistry is always staying a step ahead of cybercriminals and developing cutting edge security solutions that are advanced and forward looking. Thus, the company’s portfolio has been upgraded with a completely new consumer product – a patented adaptive security service called Kaspersky Security Cloud, which has the ability to adapt to your lifestyle to keep you safe online.

“While developing Kaspersky Security Cloud, we were guided by the desire to create a service that could provide the right protection at the right time. Each person has their own domain, which means each person needs special protection that suits their unique digital lifestyle. We believe that the future lies with security solutions that will adapt to the individual, to each member of their family, to their environment and behavior. Kaspersky Security Cloud is our first step towards this future”, says Aman Manzoor, Head of Consumer Sales in the Middle East, Turkey and Africa at Kaspersky Lab.

Kaspersky Security Cloud starts to be available in the Middle East from today. There will be several versions of the solution: the free version has a limited number of scenarios, it only applies to one account and three devices at a time, while the Personal version provides full service functionality for one account and five devices. The Family version covers up to 20 accounts and up to 20 devices.

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