UK leading Virtual reality (VR) attraction company, Immotion Group recently announced that it has appointed Dubai-based Warehouse of Games as its exclusive distributor for the Middle East and North Africa (MENA) region to sell, distribute and maintain the Immotion Group’s wide range of cinematic VR platforms.
Immotion Group’s CEO Martin Higginson said “The partnership with Warehouse of Games will strengthen our position in the Middle East and North Africa. With leisure spending in this region predicted to grow rapidly in the next 10 years, we anticipate significant demand for out of home VR centres in this area. With this agreement now in place, we can scale our efforts in this region at low cost with confidence in the supply and maintenance chain.”
Immotion Group expects the appointment of a distribution partner help the company to become a leading name in the out-of-home VR experience market. This move will also enable the company to target the leisure travel industry that is expected to touch $202.6bn in 2028.
Warehouse of Games will also be responsible for on-the-ground delivery, installation and repairs in the region. Commenting on the partnership, Nabil Kassim, the founder and CEO for Warehouse of Games said, “that his company was pleased to be the exclusive distributor of Immotion Group’s exciting experiences in the territory. This collaboration is part of Warehouse of Games’ commitment to expand its global portfolio in the amusement industry.”