Citi UAE announced today the launch of its next generation Citi Mobile App for Citi’s credit card customers in the UAE that will significantly change the way credit card customers manage their finances. The new Citi Mobile App experience promises a new look and feel, more intuitive navigation and smart functionalities.
According data compiled by the Citi, more than 80 % of Citi UAE’s customers are already enrolled in digital channels, with most subscribed to electronic statements and advices. Mobile banking usage has also surged 35% in the last 12 months with more customers expected to use the enhanced platform this year.
Dinesh Sharma, Citi Consumer Bank Head, Middle East said, “We continue to focus on making banking convenient and relevant for our customers by offering innovative products and services that use the power of technology and connectivity. The new and improved Citi Mobile App will deliver a simple, secure and personalized experience to our valued card customers giving them peace of mind and the freedom to do more.”
Citi’s Consumer Banking business has focused on digital transformation, continuously enhancing capabilities to make the customer journey seamless on desktop, mobile app or phone browser. As customer needs evolve Citi will continue to drive innovation using technology and data to deliver new and exciting experiences.
“Mobile banking is Citi’s fastest growing channel in the UAE and we expect digital logins and usage to continue to accelerate,” said Roy Villareal, Citi Digital Banking and Marketing Head, Middle East. “At Citi, we continue to innovate by bringing new and upgraded mobile banking solutions to best serve our customers’ needs in the digital age.”