Snapchat launches Snap Originals

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Snap Inc., the company behind Snapchat announced its new slate of Snap Originals, the company’s premium, mobile shows created exclusively for Snapchat’s audience. Snap’s new shows will be available globally on Snapchat’s Discover page.

New Snap Originals will begin airing May 2019 and include a range of genres including serialized scripted dramas and comedies, character-driven docuseries, unscripted social commentary, and more. Snap is partnering with some of the industry’s next and best creators to continue to define mobile storytelling. Production partners include Bunim/Murray Productions, Dakota Pictures, New Form, and Bazelevs, as well as established film and television writers and producers.

In addition, Snap announced today it will be renewing the following serialized Snap Originals: Endless Summer by Bunim/Murray Productions, Deep Creek by Woodman Park Productions, an All3Media America company, and The Dead Girls Detective Agency by Indigo Development and Entertainment Arts, Insurrection Media, and Keshet.

Snap launched Discover in January 2015 as a place for Snapchatters to explore premium content from an editorial perspective. Rooted in the creativity of its community and facilitated by the unique power of the Snapchat camera, Discover pioneered the first Story format and vertical video content orientation now being adopted by other platforms. Today, Discover features mobile magazines (called Publisher Stories), and Shows from hundreds of creative partners around the world.

Snap unveiled its first slate of serialized Snap Originals in October 2018. Season one of Endless Summer was watched by over 28 million unique viewers, and over 40% of the users that completed the first episode of The Dead Girls Detective Agency went on to watch the entire first season.

Snap Originals are available on the Discover page to Snapchat users globally. Each episode averages five minutes in length and brands can purchase Commercials within these shows, Snap’s six-second, non-skippable ad format.

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