Today, in a blog post the Director of Product at Instagram, Robby Stein revealed that Facebook has launched a new camera-first messaging app, Instagram Threads that helps you stay connected to your close friends.
Stein said, “Over the last few years, we’ve introduced several new ways to share visually on Instagram and connect with people you care about – from sharing everyday moments on Stories to visual messages on Direct. But for your smaller circle of friends, we saw the need to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos. That’s why we built Threads, a new way to message with close friends in a dedicated, private space.”
He added, “Threads is a standalone app designed with privacy, speed, and your close connections in mind. You can share photos, videos, messages, Stories, and more with your Instagram close friends list. You are in control of who can reach you on Threads, and you can customize the experience around the people who matter most.”
“Threads offers a new, dedicated home for your favorite conversations. Messages from your close friends list will appear in both Threads and Direct, so you have full control over how and with whom you want to interact.” said Stein. “We hope that Threads can bring you a little closer to the people you care about. Threadsis available for download on both iOS and Android.“