Canon Middle East announced its presence at the latest media, entertainment and content festival, ONDXB from Thursday 21st to Saturday 23rd of November. The event will gather creative experts and like-minded enthusiasts of film, music, video and gaming, both on and industry level and a consumer perspective.
Within its Festival Square, ONDXB will be accommodating its very own Canon Studio. The spot will act as a to-go-to safe space for content creators that are keen to network & learn from the industry’s finest names such as Facebook, Instagram, Anghami, IN5 and AlFan. Through enlightening workshops & engaging talks, the Canon studio strives to stimulate regional talent and develop a creative & collaborative ecosystem for visual storytellers alike to thrive in. Hosted by Canon academy, the informative workshop sessions will be spread across the first two days of the festival, bringing together prominent speakers who will be covering industry related topics such as content filmmaking, video blogging and guerilla filmmaking.
Being that the environment is in the works, instrumentally, Canon will be unveiling its new Cinematic Pro Masterpiece, the C500 Mark II on day three. Synonymous with Canon’s pioneering color science and equipped with a 55.9K Full Frame CMOS Sensor and a newly developed DIGIC DV 7 image processor, the camera delivers an incredible image quality straight to screens.
The camera will be showcased and launched for the first time yet in the hands of professional photographer and filmmaker David Newton over a workshop, then followed by a technical training led by Paul Atkinson. Moreover, visitors of the Canon studio will get the chance to experience the camera and the latest cinema lenses hands on. The “touch & try” zone will be located opposite to the workshop’s studio.
“We’re both proud and excited to be part of ONDXB. The festival’s incentivizing and innovative vision is aligned with our own. We’re positioning Canon as that medium of connectivity between aspiring and established creators. We have the means to equip them, and the philosophy to inspire them to narrate their own stories” says Venkatasubramanian Hariharan, Canon Middle East, Business Unit Director.