Sony Middle East & Africa

Sony MEA Brings 360 Spatial Sound Experience to HT-A7000 and HT-A5000 Premium Soundbars Via Software Update

Sony Middle East & Africa announced a software upgrade for the premium HT-A7000 and HT-A5000 soundbars, which will add the customer-loved 360 Spatial Sound Mapping capabilities that first premiere...

Submission open for the World of Film by Sony MEA

Sony Middle East & Africa (MEA) announces the World of Film, an initiative to celebrate Sony’s legacy and continued commitment to the movie making world. Whether it be involvement with high profil...

Sony MEA launches the BRAVIA XR TV with Cognitive Processor in the UAE

Sony Middle East & Africa has announced that viewers in the region can now enjoy a much more immersive and realistic experience thanks to the ground-breaking cognitive intelligence of its award-wi...

Sony MEA launches the BRAVIA XR series Z9J 8K LED, A90J OLED, and A80J OLED TVs in UAE

Sony Middle East & Africa has officially announced the new BRAVIA XR series televisions, including the MASTER Series Z9J 8K LED and A90J OLED as well as the A80J OLED, X95J and X90J 4K LED televis...

Sony MEA expands its Alpha FE lens Line-up with its latest FE 50mm F1.2 G Master fast prime lens

Sony Middle East & Africa has officially launched its latest addition to its G Master full-frame lens series line-up – the FE 50mm F1.2 GM (model SEL50F12GM) – delivering excellent resolution and ...

Sony launches 35mm Full-frame A-mount lens adaptor

Sony Middle East & Africa announced the launch of its new LA-EA5, a 35mm Full-frame A-mount lens adaptor that allows users to easily pair advanced E-mount camera bodies with A-mount lenses.

New Sony wireless sport headphones with noise cancellation launched

Sony announced the availability of WF-SP800N sport headphones, its newest wireless noise canceling model in the UAE. Designed for an active lifestyle, the new headphones are perfect for any activity, ...

Sony offers photography webinars for pros and amateurs

Sony announced today that photographers and videographers looking to upskill can now turn to Sony’s Alpha Universe MEA, the online community site for the Sony Alpha brand is offering 70 online learnin...

Sony conducts an online workshop for vloggers and content creators

More than 30 of the region’s leading vloggers and content creators attended an online workshop on improving photography skills hosted by Sony Middle East & Africa. Highlighting the compact A...