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Sony’s BRAVIA XR TV with cognitive processor redefines immersive experience

Sony Middle East & Africa has announced that viewers in the region can now enjoy a much more immersive and realistic experience thanks to the ground-breaking cognitive intelligence of its award-wi...

Ultimate staycation gadget tips from Jumbo

Heading into the warmer months can offer plenty of challenges, with more people planning to enjoy time off locally, the need to create the ultimate staycation is key. Whether you are living in a full ...

Sony World Photography Awards 2022 Now Open For Submissions

The official word is out as submissions for the 15th edition of the Sony World Photography Awards are open and free for all to enter via www.worldphoto.org. Created by the World Photography Organisati...

Sony announces its first-ever professional drone

Sony announced their first-ever professional drone, the “Airpeak S1”. The S1 is the world’s smallest drone that can be equipped with a full-size mirrorless interchangeable-lens Alpha...

Sony announces new WF-1000XM4 truly wireless headphones

Sony has announced the latest truly wireless earbuds called the  WF-1000XM4, taking industry-leading noise cancelling and audio quality to the next level. Made to fit every ear, they offer a personali...

Sony MEA Launches 3 New New X-Series Powerful Wireless Speakers

Life should be lived at full volume. That means turning up the music to full volume and dancing all night to a clear, rich sound. Sony Middle East has launched new X-series wireless speakers that you ...

Sony introduces powerful 600W home theater system

Sony has announced the HT-S40R, a new powerful sound system, perfect for recreating a real cinema sound that fits your home. The HT-S40R has 600W of powerful and real 5.1 channel surround sound, with ...

Sony launches the HT-S40R in the UAE, its latest powerful 5.1 channel surround sound system

Sony Middle East and Africa have announced the HT-S40R, a new powerful sound system that is perfect for recreating a real cinema sound for your home. The HT-S40R has 600W of powerful and real 5.1 chan...

Sony’s image sensors rededfine photography

For generations of photographers, Sony has been offering the latest imaging technologies that address evolving needs, in the age of data and the cloud, Sony’s image sensors are helping meet high...